Gianluca Di Tondo
Brand Director at Heineken
Amsterdam, Netherlands
TitleParking
Agency
Campaign Don't drink and drive - Heineken
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication
Product Conscious Consumption Of The Heineken Beer
Business Sector Beverages
Tagline If you drink and drive you are a danger to others
Story After drinking Heinekens in a bar, a guy gets on a car transporter: all the cars contain
people. "If you drink and drive you are a danger to others too."
Media Type Television
Length
Market Italy
Copywriter
Art Director
Production Company Producer
Executive Creative Director
Agency Producer
Director
Director of Photography (DOP)
Heineken Manager Director
Client Director
Production Company
Associate Creative Director

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