| Title | Made of Black | New Guinness Africa |
| Agency | AMV BBDO |
| Campaign | Made of More |
| Advertiser | Diageo |
| Brand | Guinness |
| Date of First Broadcast/Publication | 2014 / 8 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Made of More |
| Story | The ‘Made of Black’ tagline aims to assert Guinness’ uniqueness as a black beer. The idea behind the campaign is to celebrate the confidence and attitude that Guinness shares with the people who drink it, an attitude that we’ve called ‘Black’. ‘Made of Black’ is not about colour, its focus is on celebrating those that exhibit this Black attitude. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Rogue Films |
| Audio Post Production | Wave Studios |
| Editing Company | Final Cut |
| Advertising Manager | Adenike Adebola |
| Creative Director | Mike Schalit |
| Copywriter | Mike Sutherland |
| Art Director | Antony Nelson |
| Account Planner | Alex Lewis |
| Account Manager | Michael Pring |
| Account Planner | Tim Whirledge |
| Account Manager | Gau Narayanan |
| Account Manager | Jonny White |
| Account Manager | Rob Ronayne |
| Account Manager | Harriet Pinnington |
| Agency Producer | Nick Godden |
| Agency Producer | Holly Pienaar |
| Media Agency | Carat |
| Director | Sam Brown |
| Production Company Producer | James Howland |
| Post Production | The Mill London |
| Music | James Radford |
| Editor | Amanda James |
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