Title | Trick Shot (Part 1) |
Agency | Wieden + Kennedy |
Campaign | Tiger Woods '08 - EA Sports |
Advertiser | Electronic Arts Inc. |
Brand | EA Sports |
Posted | August 2007 |
Product | Tiger Woods PGA Tour '08 |
Business Sector | Video Games/Consoles |
Tagline | It's in the game. |
Story | Shot in both live action and with game footage, this spot showcases the brand new GamerNet feature in Tiger Woods 08. A young guy challenges Tiger Woods himself to a competition who can score the most GamerNet points on a single drive, with the widest variety of trick shots (i.e. off a tree, cart path, etc.)? Tiger easily dispatches him off the golf course as we see an endless line of people lining up to get a shot at beating Tigers trick shot. |
Problem | To create momentum and a high level of excitement around the launch of Tiger Woods PGA Tour 08, and introduce the gaming community to EA Sports GamerNet. |
Media Type | Television |
Length | |
Post Production | Joint Editorial House |
Audio Post Production | Joint Editorial House |
Sound Design Company | Joint Editorial House |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Copywriter | Chris Jacobs |
Art Director | Jason Berry |
Account Director | Steve Barry |
Account Director | Victoria Krueger |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Production Company | PYTKA |
Music Company / Composer | Elias Arts |