Ducoco Sport - "Weight"

MullenLowe Brasil

MullenLowe Brasil São Paulo, Brazil

11034

Title	Weight
Agency	MullenLowe Brasil
Campaign	Energy / Relax
Advertiser	Ducoco
Brand	Ducoco Sport
Date of First Broadcast/Publication	2015 / 4
Tagline	Weight
Story	Sport isn't just a matter of energy. In the films, it was used footage from broadcasts of sports events to show that sports have moments of relaxation. It can be the pause that a weightlifter takes with the bar on his chest. Or the flight of a long jumper. Or the dance of a gymnast between jumps. That's why all athletes need a drink that provides energy, but that also has the relaxing taste of coconut water. Every athlete needs Ducoco Sport.
Media Type	Television
Length	30 seconds
Agency	MullenLowe Brasil
Executive Creative Director	José Borghi
Executive Creative Director	Fernando Nobre
Creative Director	Fernando Nobre
Creative Director	Fabio Brigido
Copywriter	Ricardo Scarpa
Art Director	Agustin Acosta
Production Company	ParanoidBR
Director of Photography (DOP)	Ted Abel
Set Designer	Marcos Carvalheiro
Strategic Planning Director	Gabriela Soares
Strategic Planning Director	Thais Frazão
Strategic Planner	Raphael Zem
Account Director	Marcelo Sarti
Account Manager	Vitor Lossavaro
Account Executive	Ana Paula Velanga
Post Production	Clan VFX
Sound Production	Big Foote
Sound Production	Christiano Jordão
Animation	Ricardo Scarpa
Advertising Manager	Flavio Fernandes
Advertising Manager	Gilberto Sampaio
Advertiser's Supervisor	Lilian Reis
Editor	Alex Lacerda
Head of Production	Dulcídio Caldeira
Animation/3D	Tiago Piza
RTV	Marcia Coelho