| Title | Slow down 1 |
| Agency | Happiness Brussels, an FCB Alliance |
| Campaign | Parents of Child Road Victims: Slow Down |
| Advertiser | OVK / PEVR (Parents of Child Road Victims) |
| Brand | Ouders Van Verongelukte Kinderen |
| Posted | January 2011 |
| Business Sector | Road Safety |
| Tagline | The Slow Down App, a solution that will surely make young people listen. |
| Philosophy | While listening to your music in the car, people have the tendency to drive too fast. This makes the risk of accidents much higher. Happiness Brussels created an app for OVK that slows down your music when you drive too fast. This way you are reminded to slow down too, in order to avoid an accident. Download the app for free |
| Media Type | Case Study |
| Creative Director | Grégory Titeca |
| Creative Team | Carl Hansenne |
| Creative Team | Naïm Baddich |
| Creative Team | Patrick Glorieux |
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