Grégor Collienne
Photographer at Air
Brussels, Belgium
TitleWonderwoman
Agency
Campaign Superheroes don't exist
Advertiser Amnesty International
Brand Amnesty International
PostedMay 2014
Business Sector Human Rights
Tagline Superheroes don't exist. Only you have the power to protect human rights. Buy a candle.
Story Just like every other year, Amnesty International takes to the streets to sell its candles. Initially, Amnesty simply used to sell candles to raise funds. Today, however, they want to connect the benefit of purchasing a candle to all the battles Amnesty is fighting, offering the campaign depth and meaning.
The aim in terms of communication is to have people understand the symbolical value of a candle and to reinforce the sense of belonging to a community of human rights defenders. Buy buying an Amnesty International candle, you are in fact defending human rights.
Media Type Radio
Length
Creative Director
Creative Director
Copywriter
Art Director
Agency Account
Creative Producer
Creative Producer
Graphic Designer
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Photographer
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Radio Production Company Think’n Talk

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