Eric Lespagney
Art Director at MullenLowe France
Paris, France
Title (original language)Ascenseur
Campaign Lift
Advertiser Unilever
Brand Axe
Date of First Broadcast/Publication
Product Deodorant
Tagline The Axe Effect
Tagline (original language) L'Effet Axe
Story A man vaporizes Axe in a lift. An irresistible smell stays after he is leaving. An other man goes into the lift, he is followed by a beautiful woman, who falls under the Axe effect...
Story (original language) Un homme se vaporise du Axe dans un ascenseur en laissant derrière lui une odeur irrésistible. Un autre homme rentre dans l'ascenseur, il est suivi d'une superbe femme, qui succombe à l'effet Axe...
Problem Lift is the second film of the advertising saga Axe effect (the first one is Jealousy). It was used in all the countries of Europe and became the cult film for the brand.
Problem (original language) Lift est le deuxième film de la saga publicitaire effet Axe (le premier étant Jalousie). Il a été utilisé dans tous les pays d'Europe et il est devenu aujourd'hui le film culte pour la marque.
Media Type Television
Creative Director
Art Director
Production Company
Art Director

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