Burger King - "Order from McDonald's"

Buzzman

Buzzman Paris, France

Awards

3183

Brand: Burger King
Country: France

Advertiser: Burger King

Title	Order from McDonald's
Brief	Since October 29th, France is knowing a second lockdown after the one the country knew in March. A new hard blow for a lot of industries such as the food service one that is living really difficult times. To demonstrate our support, we decided to make a print in the biggest newspapers in France (L'Equipe and Le JDD) inviting people to order from McDonald's or to any of our sister food restaurants (fast or not so fast). The idea was found right after Emmanuel Macron’s lockdown announcement, it was aired a few minutes later, and became hugely viral in a few hours.No matter if we are competitors, if you are a big chain that employs thousands of people or a small independent restaurant, we all have to be united to face this economic crisis.
Agency	Buzzman
Campaign	Burger King and Friends
Advertiser	Burger King
Brand	Burger King
Date of First Broadcast/Publication	2020 / 11
Business Sector	Food
Story	This is the surprising but united message that BURGER KING® France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week. A print that has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks.
Media Type	Print
President	Georges Mohammed-Chérif
Vice President (VP)	Thomas Granger
Managing Director	Julien Levilain
Art Director	Philippe Boucheron
Copywriter	Patrice Lucet
Art Director Assistant	Mona Saleh
Account Executive	Fany Maupou
Social media consultant	Félix Brunot
Social media consultant	Arnaud Cherbonnier
PR	Amélie Juillet
PR	Renaudineau Paul
Executive Creative Director	Georges Mohammed-Chérif