| Title | seed packet back + seed packet front |
| Agency | DDB Matrix |
| Campaign | Don't forget it's a diesel - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | May 2005 |
| Product | Diesel |
| Business Sector | Cars |
| Tagline | Don't forget it's a diesel |
| Result | This case describes how coordinated communications helped to dramatically increase the diesel share of Volkswagen sales, and to skew the sales mix towards higher variant diesels. The campaign saw diesel sales revenues increase by 60%, and sales of higher-powered diesels increased from 33% to 53% of Volkswagens diesel mix. Volkswagen became diesel market leader and Golf became the UKs best selling diesel. The case demonstrates how communications led, profitably, to £180.2m in additional revenue for Volkswagen UK, and changed perceptions of diesel forever. |
| Media Type | Promotion & Event |
| Market | United Kingdom |
| Account Planner | Ben Malbon |
| Account Planner | Sarah Carter |
| Advertising Manager | Rod McLeod |
| Econometrician | Sara Donoghugh |
| Econometrician | Les Binet |
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