| Title | Janice |
| Agency | AMV BBDO |
| Campaign | Tobacco Control - Department of Health |
| Advertiser | Central Office of Information |
| Brand | COI /Department of Health |
| Posted | June 2004 |
| Product | Anti-tobacco |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Result | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effectiveness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| Account Planner | Clare Hutchinson |
| Advertising Manager | Nick Adkin |
| Account Planner | Jane Dorsett |
| Account Planner | Annabelle Watson |
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