Dom Boyd
London, United Kingdom
Campaign Value 2014
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication
Business Sector Cars
Tagline Get what you pay for. Well Worth It
Story We follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded ‘You get what you pay for’, before closing with the new campaign line ‘Well Worth It’
Media Type Television & Cinema
Post Production
Production Company
Audio Post Production
Managing Partner
Business Director
Account Director
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Creative Team
Creative Team
Account Planner
Account Planner
Media Agency
Media Planner
Agency Producer
Agency Producer
Production Company Producer
Production Company Producer
Editing Company Work Post

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