Title | The Miracle of Mulberry |
Agency | adam&eveDDB |
Campaign | Miracle of Mulberry |
Advertiser | Mulberry |
Brand | Mulberry |
Date of First Broadcast/Publication | 2015 / 11 |
Business Sector | Apparel, Fashion & Footwear |
Philosophy | The film opens innocuously enough, with a woman delightedly unwrapping an iconic Bayswater bag from her husband, only to take an unexpected turn as a series of strangers arrive uninvited to her house to marvel at her new gift. As the scene unfolds, it becomes increasingly familiar until viewers realise that it’s a modern British re-imagining of the Nativity Story, with Mulberry at its heart. The film ends with the thoroughly bemused boyfriend observing amidst all the fuss: ‘It’s just a bag’, before fading to the line: #MulberryMiracle. |
Media Type | Web Film |
Length | |
Market | United Kingdom |
Production Company | Outsider |
Post Production | Finish TV |
Audio Post Production | Factory Studios |
Brand Director | Anne-Marie Verdin |
Advertising Manager | Shona Campbell |
Advertising Manager | Jack Foreman |
Advertising Manager | Jackie Holland |
Advertising Manager | Stephanie Latendresse |
Executive Creative Director | Richard Brim |
Copywriter | Aidan McClure |
Art Director | Laurent Simon |
Managing Partner | Paul Billingsley |
Account Director | Olivia Chittenden |
Head Of Planning | Dom Boyd |
Agency Producer | Panos Louca |
Director | James Rouse |
Production Company Producer | Benji Howell |
Editor | Bill Smedley |
Sound Designer | Neil Johnson |
Sound Designer | Anthony Moore |
Post-production Producer | Charles Gillett |
Music Company / Composer | FOCUS Music |
Music Arranger | Mark Cousins |
Music Composer | Mark Cousins |
Music Arranger | Adam Saunders |
Music Composer | Adam Saunders |