|Title||The Miracle of Mulberry|
|Campaign||Miracle of Mulberry|
|Date of First Broadcast/Publication|
|Business Sector||Apparel, Fashion & Footwear|
|Philosophy||The film opens innocuously enough, with a woman delightedly unwrapping an iconic Bayswater bag from her husband, only to take an unexpected turn as a series of strangers arrive uninvited to her house to marvel at her new gift. As the scene unfolds, it becomes increasingly familiar until viewers realise that it’s a modern British re-imagining of the Nativity Story, with Mulberry at its heart. The film ends with the thoroughly bemused boyfriend observing amidst all the fuss: ‘It’s just a bag’, before fading to the line: #MulberryMiracle.|
|Media Type||Web Film|
|Post Production||Finish TV|
|Brand Director||Anne-Marie Verdin|
|Advertising Manager||Shona Campbell|
|Advertising Manager||Jack Foreman|
|Advertising Manager||Jackie Holland|
|Advertising Manager||Stephanie Latendresse|
|Executive Creative Director||Richard Brim|
|Art Director||Laurent Simon|
|Managing Partner||Paul Billingsley|
|Account Director||Olivia Chittenden|
|Head Of Planning||Dom Boyd|
|Agency Producer||Panos Louca|
|Production Company Producer||Benji Howell|
|Audio Post Production||Factory|
|Sound Designer||Neil Johnson|
|Sound Designer||Anthony Moore|
|Post-production Producer||Charles Gillett|
|Music Company / Composer||FOCUS Music|
|Music Arranger||Mark Cousins|
|Music Composer||Mark Cousins|
|Music Arranger||Adam Saunders|
|Music Composer||Adam Saunders|
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