|Agency||Mortimer Whittaker O'Sullivan Advertising|
|Campaign||How a red phone grew a super product into a superbrand - Direct Line|
|Advertiser||The Royal Bank of Scotland|
|Result||Direct Line has grown from a low cost motor insurer into a superbrand with nine separate businesses and £355m profit, thanks to its famous Red Phone Advertising. By creating a disproportionately high level of customer demand and loyalty, it has generated economies of scale creating the highest margins in the entire UK insurance industry. This has created a minimum additional profit of £1 billion since 1990 every £1 spent delivers over £4 profit.|
|Planning Director||Dom Boyd|
|Advertising Manager||Jim Wallace|
Born in Argentina, and having lived and worked in New York, Bueno...
Victoria helped form Ammunition in 2007, and as a leader for th...
Suhana Gordhan started her advertising career at Ogilvy, Johannes...
Agnieszka Klimczak started working in advertising when there was...
Following stints some of London’s most creative advertising agenc...
Portfolio : https://www.behance.net/gclarke
Rob is Co-president and Chief Creative Officer of McCann London....