|Title||Direct Line 2|
|Agency||Mortimer Whittaker O'Sullivan Advertising|
|Campaign||How a red phone grew a super product into a superbrand - Direct Line|
|Advertiser||The Royal Bank of Scotland|
|Result||Direct Line has grown from a low cost motor insurer into a superbrand with nine separate businesses and £355m profit, thanks to its famous Red Phone Advertising. By creating a disproportionately high level of customer demand and loyalty, it has generated economies of scale creating the highest margins in the entire UK insurance industry. This has created a minimum additional profit of £1 billion since 1990 every £1 spent delivers over £4 profit.|
|Planning Director||Dom Boyd|
|Advertising Manager||Jim Wallace|
Dov was raised in Melbourne, Australia where he attended business...
Heads of 4Creative 2012 - Now Fallon/London 2006 - 2012 TBWA/Lond...
Deeply passionate about Advertising, Blackjack and Single Malts,...
Kerr was the mastermind behind one of Havas London’s most celebra...
The future of creative development is increasingly data-driven, p...