| Title | Christmas handbag |
| Agency | RAPP |
| Campaign | RM Programme - Garnier |
| Advertiser | L'Oréal |
| Brand | Garnier |
| Posted | May 2005 |
| Business Sector | Hygiene & Personal Care Products |
| Philosophy | When the Brothers Grimm first told the story of how a tiny pea made a big impression on a princess, they never imagined the same idea would be applied to relationship marketing. |
| Result | But as the following story shows, a small-budget relationship marketing programme can, if carefully targeted, have a big impact on even the most promiscuous customers delivering cost-effective, measurable results, increasing spend and ultimately building brand loyalty, with a return on investment of £1.31 for every £1 spent. |
| Media Type | Direct Marketing |
| Market | United Kingdom |
| Account Director | Penny Shaw |
| Account Director | Elizabeth Clarke |
| Copywriter | Susan Young |
| Managing Partner | Sarah Bryan |
| Group Communications Director | Robert Mayes |
| Advertising Manager | Louise Rayner |
More Work
SEE ALLMedical staff
- BRAND:
- Aged Care Association
- AGENCY:
- Chemistry NZ
Seniors
- BRAND:
- Aged Care Association
- AGENCY:
- Chemistry NZ
Parents (ooh)
- BRAND:
- Aged Care Association
- AGENCY:
- Chemistry NZ
Parents
- BRAND:
- Aged Care Association
- AGENCY:
- Chemistry NZ
Little girl
- BRAND:
- Aged Care Association
- AGENCY:
- Chemistry NZ
To Do List
- BRAND:
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- AGENCY:
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Getting Better
- BRAND:
- AT&T
- AGENCY:
- BBDO Canada
Famous
- BRAND:
- AT&T
- AGENCY:
- BBDO Canada
Just Like Charles
- BRAND:
- AT&T
- AGENCY:
- BBDO Canada