Alice Huntley

Alice Huntley

Director of Strategy, Global Markets at BBC Worldwide
London, United Kingdom

About me

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Sector Experience

Positions

Director of Strategy, Global Markets
BBC Worldwide
June 2014 - Present (5 years 11 months)

Growing the value of BBC content brands and branded services in Europe, Asia, Africa & Latin America, primarily via digital innovation. Leading business development and growth initiatives. Championing a mobile-first growth strategy, responsible for consumer proposition development of OTT & SVOD products and childrens' interactive propositions, applying consumer-first thinking to help a b2b business operate more b2b2c.
Chief Strategy Officer
London, United Kingdom
June 2002 - May 2014 (11 years 11 months)
Developing powerful brand ideas and behavioural change strategies for major brands across retail, media, automobile, humanitarian, and government

Strategic leadership of long-term accounts including BBC, M&S, Land Rover, Home Office, Oxfam and Royal British Legion

Proven ability to deliver effective strategies: Home Office Acquisitive Crime campaign reduced the cost of crime to the UK by £189m (IPA Effectiveness and APG Gold winner)

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