Tove Okunniwa

England Boxing is the national governing body for boxing, responsible for the governance, development and administration of Olympic style boxing in clubs and competition. It also represents England as a member of the International Boxing Association (AIBA) and the European Boxing Council (EUBC).

Founder of a consultancy focusing on business strategy and board advisory, marketing and content strategy, partnership & sport marketing.

A large social business dedicated to supporting young people in difficult situations.
• Trustee
• Finance & Business Committee Member
• Key Accounts Committee Member
Driving rigour in commercial and business development strategy to bring a more commercial approach during a time of transition from a traditional charity to a true social business.

Led the Havas brand engagement agency through a successful transition, establishing a compelling market positioning and strategic vision for the business and guiding it towards a merger with a sister Havas Group agency, Cake. Clients included Coca Cola, Barclays (Premier League sponsorship), FIFA, Heathrow Express, O2 and a number of rights holders including Chelsea Football Club. Brought the business into profit ensuring the delivery of 2014 targets and the payment of a first ever all staff bonus. Won new business from FIFA, EMC and England Athletics.

Responsible for leading the UK arm and London based EMEA hub of the WPP global sport, entertainment and sponsorship agency, creating and activating partnerships with innovative, integrated and effective communications campaigns for clients such as Morrisons (itv), Danone (Evian/Wimbledon), Wrigley (Extra/Premier League) BT (London 2012) Amlin (European Rugby) Specsavers, (Scottish Football Association), Spa (UK Athletics), Sony Ericsson (RockCorps) and many more.

Achievements at MEC Access
• Tripled revenue since 2007 with a similar increase in profitability
• Expanded team to integrate the EMEA hub after success of the UK team
• Built a highly motivated multi-disciplinary team, developing digital and integrated communications planning capability
• Developed a highly successful content creation division
• Won significant new business including DANONE, Wrigleys, Nicotinell, Visa and Aegon, Dewars, UB, Jaguar and Vodafone
• Won 25 industry awards, 2009 & 2012, including IPA Effectiveness Grand Prix
• Member of MEC Access global board and MECUK management board

Responsible for developing and implementing marketing strategy for the BBC Sport brand and its programming. Included all elements of on and off-air marketing for BBC Sport events eg. The Olympics – Summer and Winter Games, World Cup, FA Cup, Premiership Football, Six Nations, Wimbledon, World Athletics Championships, Grand National, London Marathon among many others.
• Member of small team responsible for the negotiation of tri-media broadcast sports rights for the BBC portfolio.
• Built close working relationships with Rights Holder organization co-creating marketing strategy for key sports and events.
• Headed award-winning creative team in producing on-air radio and TV promotions for BBC Sport’s event portfolio.
• Member of BBC Sport board of management.

Achievements in BBC Sport role
• Led development and implementation of the first multi-platform BBC Sport graphic identity, unifying the BBC Sport brand across all on-air and off-air content
• Achieved peak audience highs for Euro 2004 (the BBC’s biggest ever sport audience at 23.9m), London Marathon (7 year high), Grand National (6 year high), Wimbledon (3 year high) and 2002 Commonwealth Games.
• Developed marketing strategy for the Six Nations Rugby Union Championship. Audiences increased by 53% from 2002 to 2006.
• Headed marketing team for Sport Relief, launching the Sport Relief Mile which saw 420,000 people run for charity in its first year
• Led launch marketing team for Wimbledon Interactive in 2001, achieving 4.2m users and Olympic Interactive in 2004 - 10m users.

• Developed and implemented marketing strategy for BBC Knowledge and BBC Choice, leading to record viewing figures for both channels.
• Devised an ongoing campaign of high impact, non-traditional marketing for BBC Choice to achieve cut-through on limited budgets.
• Managed on-screen promotional trail campaigns and off-air communications for both channels.

• Managed strategic planning that evolved into the re-positioning of Radio 2.
• Achieved first time sell out for Proms in the Park
• Led the team which developed and implemented an integrated marketing and comms strategy for the BBC Millennium programming across TV, radio and online, the first of its type for pan-BBC, multi-media content. Achieving record audiences.
• Developed an innovative programme of direct marketing, collaborating with UK live music venues to deliver 37% trial of the network among target audience.
• Developed and implemented new Radio 3 brand identity

• Developed and implemented marketing strategy for the music output of the South Bank Centre, Europe’s largest arts complex, driving ticket sales revenue for approximately 900 rock, pop, jazz and classical live music events per year.
• Initiated and managed the first integrated marketing campaign for music at the South Bank Centre, resulting in an increase in sales of 12.5%.

• Hands-on experience in all areas of marketing driving ticket sales
• Management of small design and ad agencies and an extensive direct marketing programme.