The Electoral Commission - "In Person"

LyleBailie International

LyleBailie International Belfast, United Kingdom

3634

Title	In Person
Agency	LyleBailie International
Campaign	Northern Ireland Electoral Awareness - The Electoral Commission
Advertiser	Electoral Commission
Brand	The Electoral Commission
Posted	August 2004
Business Sector	Government Information & Services
Tagline	Secure your vote, or lose it.
Problem	The Electoral Fraud Act was introduced to Northern Ireland in May 2002 and brought with it strict new measures regarding voter registration and voter identification. The move to individual registration was expected to result in a decline in the Electoral Register, with general inertia and suspicion of state intrusion amongst the greatest potential deterrents.
Result	Lyle Bailie Internationals multi-media advertising campaign successfully converted the mass population from reliance on household registration at a level of 650,00 registrations to an achievement of 1.1 million individual registrations, involving 85% of all eligible adults.
Media Type	Television & Cinema
Length	30 seconds
Market	United Kingdom
Executive Creative Director	Julie Bailie
Account Manager	Pauline Kerr
Advertising Manager	Seamus Magee
Chief Executive	David Lyle
Advertising Psychologist	Dawn Reid