Virgile Lassalle
Copywriter at Romance
Paris, France
TitleI want your fingers all over my apartment keys
BriefToday, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment.
Agency
Campaign Commitment is sexy
Advertiser Match.com
Brand Match
PostedNovember 2019
Business Sector Community Website
Story Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019.
Problem Europe's leading dating services.
Media Type Print
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Creative Team
Associate Director
Strategic Planner
Strategic Planner
Account Manager
Account Executive
Project Manager
Social Media Manager
Print Producer
Print Producer

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