| Title | Changez votre façon de changer d'ordinateur |
| Agency | Marcel |
| Campaign | Freedom |
| Advertiser | Back Market |
| Brand | Back Market |
| Date of First Broadcast/Publication | 2020 / 11 |
| Business Sector | Online Retail, E-store |
| Tagline | New is old |
| Media Type | |
| Length | |
| Market | France, Germany, Spain |
| Advertising Manager | Vianney Vaute |
| Advertising Manager | Guillaume Rouby |
| Advertising Manager | Donatienne Vaute |
| Advertising Manager | Quentin Vandegucht |
| President | Pascal Nessim |
| President | Charles Georges-Picot |
| Chief Creative Officer | Anne de Maupeou |
| Executive Creative Director | Valéry du Peloux |
| Executive Creative Director | Youri Guerassimov |
| Managing Partner | Christophe Neyret |
| Head of Business Development | Christophe Neyret |
| Managing Partner | Sébastien Jauffret |
| Account Director | YANI OUKID |
| Managing Partner | Ghislain Tenneson |
| Strategic Planning Director | Ghislain Tenneson |
| Strategic Planner | Benoit Dumeunier |
| Project Manager | Lola Vezant |
| Copywriter | Virgile Lassalle |
| Illustrator | Vasjen Katro |
| Art Director | Vincent Boursaud |
| Art Director | ALICE LABAU |