Gal Erbeznik
Creative Director at Mayer McCann
Ljubljana, Slovenia
TitleDog Pookie
Campaign Dog Pookie
Advertiser Hov-Hov Dog Bakery
Brand Hov-Hov
PostedOctober 2014
Business Sector Pet Food, Pet Care Products & Services
Problem How does the ecological dog food producer, Hov-Hov Dog Bakery, increase its business and becomes famous outside its borders? We helped them reaching this with a new, truly innovative product: dog cookies with viable seeds added after the baking. This simple and safe biology trick changes unpleasant dog poop into eco-friendly fertilised plant crop. Now dogs and their owners can make the unused landscape nicer. Dog Pookies are also fertile in business, as Hov-Hov Dog Bakery is now expanding its business abroad. 
Media Type Case Study
Art Director
Creative Director
Creative Director
Account Director
Production Company

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