| Title | Tough Guy |
| Agency | Barkley |
| Campaign | Tough Guy |
| Advertiser | Build-A-Bear Workshop |
| Brand | Build-A-Bear Workshop |
| Posted | October 2004 |
| Product | Toys |
| Business Sector | Toys & Games |
| Media Type | Radio |
| Length | |
| Market | United States |
| Executive Creative Director | Brian Brooker |
| Creative Director | Robin Knight |
| Creative Director | Bob Cox |
| Copywriter | Hayden Gilbert |
| Account Executive | Caroline Quissell |
| Account Executive | Jason Reno |
| Agency Producer | Greg Meny |
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