Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, Germany
TitleMy Personal Coffin
Agency
Campaign My Personal Coffin
Advertiser German federal association of funeral directors
Brand German federal association of funeral directors
Date of First Broadcast/Publication
Business Sector Others
Story My Coffin transforms the status quo and promotes a new progressive approach of dealing with death in the social age. Upcoming artists created unique coffins for famous German influencers. In touching portraits, the protagonists explain why they choose to break down the stigma surrounding death and invite their Instagram followers to join the discussion – for a more open and progressive approach to the topic. The initiative’s aim is to eliminate the taboo surrounding mortality and to encourage people to face it openly. Turned from a symbol of fear into a unique piece of art and made
Media Type Digital
Length
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Art Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Account Director
Account Manager
Account Manager
Account Manager
Creative Services Manager
Photographer
Retoucher
Editor
Sound Production TRO GmbH
Sound Producer
Audio Engineer

Trending

Create a free Talent profile and become a member of AdForum

Get Started