|Title||My Personal Coffin|
|Campaign||My Personal Coffin|
|Advertiser||German federal association of funeral directors|
|Brand||German federal association of funeral directors|
|Date of First Broadcast/Publication|
|Story||My Coffin transforms the status quo and promotes a new progressive approach of dealing with death in the social age. Upcoming artists created unique coffins for famous German influencers. In touching portraits, the protagonists explain why they choose to break down the stigma surrounding death and invite their Instagram followers to join the discussion – for a more open and progressive approach to the topic. The initiative’s aim is to eliminate the taboo surrounding mortality and to encourage people to face it openly. Turned from a symbol of fear into a unique piece of art and made|
|Chief Creative Officer||Guido Heffels|
|Chief Creative Officer||Matthias Storath|
|Creative Director||Johan Kramer|
|Creative Director||Tom Hauser|
|Art Director||Johanna Schmidt|
|Creative Director||Ralf Reinsberg|
|Art Director||Ursel Barwinski|
|Art Director||Benedikt Wiesbauer|
|Account Director||Judith Schenk|
|Account Manager||Fabienne Prochnow|
|Account Manager||Tobias Friedrich|
|Account Manager||Kai Flögel|
|Creative Services Manager||Franziska Moeck|
|Sound Production||TRO GmbH|
|Sound Producer||Markus Steffen|
|Audio Engineer||Rafael Bratfisch Santiago|
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