|Brief||Since its founding, McDonald’s is a place where families are welcome. But during the last decades the idea of a family is constantly changing. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with their most valuable brand asset. Welcoming all families. McFamilies is an iconic design system celebrating family diversity. We featured it in a film, printed it on the trays, on bags, on posters and on store signage. With McFamilies, the worlds largest fast food chain set a sign of love to families of any kind.|
|Business Sector||Restaurants & Fast Food|
|Media Type||Packaging, Branding & Design|
|Chief Creative Officer||Guido Heffels|
|Chief Creative Officer||Matthias Storath|
|Creative Director||Esra Gülmen|
|Creative Director||Nicolas Blaettry|
|Art Director||Marco Russo|
|Art Director||Adriana Liotta|
|Account Director||Elisabeth Treichel|
|Creative Services Manager||Carola Storto|
|Agency Producer||Jan-Hendrik Scholz|
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