Ron Klingensmith
Vice President, Creative Director at Slack Barshinger
Chicago, United States
TitleCanadaigua Wine
Agency
Campaign Canandaigua Wine - Tetra Pak
Advertiser Tetra Pak International S.A.
Brand Tetra Pak
PostedMarch 2005
Product Almeden Red Sangria
Business Sector Alcoholic
Tagline Protects what's good
Philosophy Create and run a banner on key wine/beverage-industry Web sites to raise awareness of and generate inquiries about Tetra Pak's successful partnership with Canandaigua Wine Company.
Problem Educate wine- and beverage-industry marketing executives executives about Tetra Pak’s beverage- and wine-packaging solutions.
Media Type Web Advertising/Banners
Market United States
Art Director
Account Executive
Creative Director
Copywriter

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