CenterPost - "Viewmaster"

Slack Barshinger

Slack Barshinger Chicago, United States

1898

Title	Viewmaster
Agency	Slack Barshinger
Campaign	Viewmaster - CenterPost
Advertiser	CenterPost
Brand	CenterPost
Posted	March 2005
Product	Online Payment Services
Business Sector	Others
Philosophy	Slack Barshigner developed a two part direct mail campaign that drove respondants to a microsite which featured a targeted vertical message. The horizontal selling message was featured on the Viewmaster reel. And what executive couldn't resist picking up the Viewmaster to look at the reel?
Problem	CenterPost provides automated solutions for the delivery of messages, such as the type one might receive from an airline regarding a flight. Wanting to expand into other key verticals, such as insurance and finance, CenterPost engaged Slack Barshinger to develop a lead generation campaign to support its internal sales staff.
Result	Qualified leads were developed at a rate exceeding objectives. Campaign had to be adjusted to allow for sales to follow up on leads.
Media Type	Direct Mail
Market	United States
More Information	www.easyhost.com
Creative Director	Ron Klingensmith
Copywriter	Jim Mclean
Account Executive	Kylie Vanderhoff