| Title | You Need To Be Here |
| Agency | Slack Barshinger |
| Campaign | You Need To Be Here |
| Advertiser | PMMI |
| Brand | PackExpo |
| Posted | March 2005 |
| Product | Trade Show |
| Business Sector | Manufacturing |
| Philosophy | Extend the You Need to Be Here theme to create show awareness, communicate show value, and generate pre-registration among end-user executives who make or influence decisions to purchase packaging machinery. |
| Problem | Increase pre-registration of qualified attendees to the #2 trade show in North America and largest packaging show in the Western hemisphere. |
| Result | Pre-registration increased 10% over previous PACK EXPO. Surveyed exhibitors said show attracted most qualified buyers ever. |
| Media Type | Other Collateral |
| Market | United States |
| Account Director | Michael Bloom |
| Creative Director | Ron Klingensmith |
| Copywriter | Jim Mclean |
| Art Director | Julie Wenning |
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