| Title | Better Workforce |
| Agency | Slack Barshinger |
| Campaign | Better Hiring Option - Careerbuilder |
| Advertiser | Careerbuilder.com |
| Brand | Careerbuilder.com |
| Posted | July 2007 |
| Business Sector | Online Recruitment Services |
| Story | Targeted advertisements in numerous vertical publications and websites. |
| Philosophy | Targeted ads for different business markets with click-through campaign directed to trial of CareerBuilder.com. |
| Problem | Needed to market CareerBuilder.com to employers in a wider range of industries. |
| Result | Outstanding increase in CareerBuilder job offers and successful targeting of hiring officers in vertical industries. |
| Media Type | |
| Creative Director | Matt Finizio |
| Account Director | Whitney Hellman |
| Executive Creative Director | Ron Klingensmith |
| Account Director | Gayle Novak |
More Work
SEE ALLRegulatory Experience
- BRAND:
- UL
- AGENCY:
- Slack Barshinger
Wind Uplift Testing
- BRAND:
- UL
- AGENCY:
- Slack Barshinger
PE.com Teaser Ad
- BRAND:
- PackExpo
- AGENCY:
- Slack Barshinger
PE.com Ad
- BRAND:
- PackExpo
- AGENCY:
- Slack Barshinger
2006 PackExpo International (Chinese)
- BRAND:
- PackExpo
- AGENCY:
- Slack Barshinger
Woes to Wows
- BRAND:
- Careerbuilder.com
- AGENCY:
- Slack Barshinger
The Perfect Candidate
- BRAND:
- Careerbuilder.com
- AGENCY:
- Slack Barshinger
Hiring Advisor
- BRAND:
- Careerbuilder.com
- AGENCY:
- Slack Barshinger
Help Wanted Sign
- BRAND:
- Careerbuilder.com
- AGENCY:
- Slack Barshinger