|Title||Episode 17 - T’es sûr…|
|Campaign||The ElectRIC saga|
|Date of First Broadcast/Publication|
|Business Sector||Energy & Water Authorities, Utilities|
|Story|| Today, people consume electricity but not the EDF brand.Worse still, when they think about their supplier, it’s only when they have to : paying their bills, taking a meter reading, moving house and their energy contract.So in order to encourage interaction with the brand that is more frequent and more positive, we had to do more than just a campaign about electricity or just a one-shot media campaign.We chose to present EDF in a way that had never seen before: EDF, a service provider that helps you manage your daily electricity needs more effectively.|
And as we sought to integrate the brand into everyday life and to be closer to people, we chose a familiar format that everyone knows: The TV series.With Eric Judor, a famous comedian and actor in France, we extended the TV series Platane (A kind of French “Curb Your Enthusiasm”) by 17 episodes plus additional content for EDF.
|Communications Director||Julien Villeret|
|Director, Brand Management||Catherine Lescure|
|Advertising Manager||Virginie Maillebuau|
|Advertising Manager||Virginie Chambault|
|Advertising Manager||Raphaël de Boishéraud|
|Chief Executive Officer (CEO)||Agathe Bousquet|
|Managing Partner||Aurélien Pernot|
|Account Director||Benjamin Delacroix|
|Account Manager||Marie-France Collet|
|Executive Creative Director||Christophe Coffre|
|Art Director||Florian Roussel|
|Agency TV Producer||Virginie Meldener|
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