Agathe Bousquet
President Publicis Groupe in France at Pubicis Groupe
Paris, France
TitleEpisode 17 - T’es sûr…
Agency
Campaign The ElectRIC saga
Advertiser EDF
Brand EDF
Date of First Broadcast/Publication
Business Sector Energy & Water Authorities, Utilities
Story Today, people consume electricity but not the EDF brand.Worse still, when they think about their supplier, it’s only when they have to : paying their bills, taking a meter reading, moving house and their energy contract.So in order to encourage interaction with the brand that is more frequent and more positive, we had to do more than just a campaign about electricity or just a one-shot media campaign.We chose to present EDF in a way that had never seen before: EDF, a service provider that helps you manage your daily electricity needs more effectively.
And as we sought to integrate the brand into everyday life and to be closer to people, we chose a familiar format that everyone knows: The TV series.With Eric Judor, a famous comedian and actor in France, we extended the TV series Platane (A kind of French “Curb Your Enthusiasm”) by 17 episodes plus additional content for EDF.
Media Type Television
Length
Director
Communications Director
Director, Brand Management
Advertising Manager
Advertising Manager
Advertising Manager
Chief Executive Officer (CEO)
Managing Partner
Account Director
Account Manager
Executive Creative Director
Copywriter
Art Director
Agency TV Producer
Producer

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