Renault - "Time-Fighters Program"

Publicis Conseil

Publicis Conseil Paris, France

Awards

3811

This ad is part of the ACT Responsible Collection

Brand: Renault
Country: France

Advertiser: Renault

Title	Time-Fighters Program
Brief	Firefighters should be called Time-fighters. They are constantly fighting against time.This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time.The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnects the battery, the training exercises, and materials to be better prepared for interventions...The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post-crash intervention, they will provide tools and open their innovations such as the Fireman Access to other manufacturers. Because when it comes to saving lives, there is no competition.
Agency	Publicis Conseil
Campaign	Time-Fighters Program
Advertiser	Renault
Brand	Renault
Date of First Broadcast/Publication	2023 / 3
Business Sector	Cars
Story	Firefighters should be called Time-fighters. They are constantly fighting against time. This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster. The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more.
Philosophy	The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post crash intervention, they will provide tools and open their innovation such as the Fireman Access to the other manufacturers. Because when it comes to saving lives, there is no competition. Renault is creating a new standard for automotive safety and is sharing it with the world.
Media Type	Case Study
Length	134 seconds
Production Company	Big Productions
President	Agathe Bousquet
Chief Creative Officer	Marco Venturelli
CCO/CEO	Marco Venturelli
Worldwide Creative Director	Marcelo Vergara
Creative Director	gurvan Prioul
Copywriter	Mathieu Degryse
Art Director	Yves-Eric Deboey
Art Director Assistant	Jonathan Levain
Global client lead	Hugues Rebout
Account Manager	Emmanuelle Woehrel
Account Manager	Faustine Leblan
Account Manager	Mathilde Ferail
Digital Lead	Julien Bezault
Account Manager	Clotilde Pinto
Agency Producer	Sarah Bouadjera
Production Company Producer	Raphaël Carassic
Production Company Producer	Paul Barrois
Director of Photography (DOP)	Sylvestre Dedise
Post-production Producer	Natacha Dolard
Post Production	Firm
Post-production Producer	Claire Ruszniewski
Editor	Alice Moine
Editor	Sebastien Mingam