Title | ALÓ Musical |
Agency | Hita & Partners |
Campaign | ALÓ Musical |
Advertiser | RSL COM |
Brand | RSL COM |
Posted | December 1999 |
Product | Communication Services |
Business Sector | Telecommunications Services |
Story | It launches the brand in Spain including its placement with the lyric of song. Basically, this spot places ALÓ as the first american telecomunication operator in Spain, with a 60's musical and elements related to the american Pop-Art movement. The song insists on a namebrand to make its knowledge easier to remember. |
Media Type | Television |
Length | |
Market | Spain |
Creative Director | Javier De Hita |
Copywriter | Sara Casas |
Art Director | Ana Sandoval |
Agency Producer | Teresa Humanes |
Director | Plácido Castaño |
Director of Photography (DOP) | Gustavo De Llano |
Illustrator | Gala Del Val |
Production Company | Propaganda Producciones |