Sara Casas
Copywriter at Hita & Partners
Madrid, Spain
TitleALÓ Musical
Agency
Campaign ALÓ Musical
Advertiser RSL COM
Brand RSL COM
PostedDecember 1999
Product Communication Services
Business Sector Telecommunications Services
Story It launches the brand in Spain including its placement with the lyric of song.
Basically, this spot places ALÓ as the first american telecomunication operator in Spain, with a 60's musical and elements related to the american Pop-Art movement.
The song insists on a namebrand to make its knowledge easier to remember.
Media Type Television
Length
Market Spain
Creative Director
Copywriter
Art Director
Agency Producer
Director
Director of Photography (DOP)
Illustrator
Production Company

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