Blá Bar - "Responsible Sip"

QG Comunicação São Paulo, Brazil

5020

Title	Responsible Sip
Agency	QG Comunicação
Campaign	Responsible Sip
Advertiser	BLA
Brand	Blá Bar
Posted	July 2012
Business Sector	Road Safety
Story	A stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the ba stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the bar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions.ar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions.
Media Type	Case Study
Creative Director	Marcello Droopy
Creative Team	Daniel Bayer
Creative Team	Camila Sayuri Miyamura
Creative Team	Américo Vizer
Art Buyer	Alexandre Oliveira
Production Company	Sagaz Filmes
Director	Eugenio Gugu Seppi