Adam Kennedy

Adam Kennedy

Executive Creative Director at Health IQ
Melbourne, Australia

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Positions

Executive Creative Director
Health IQ
June 2017 - Present (3 months)
Health IQ is an innovative insurance startup that uses science and big data to save money for Health Conscious individuals such as runners, crossfitters, cyclists, vegans and swimmers. Our mission is to improve the health of the world by celebrating healthiness with social and financial rewards.

Join the health conscious movement, we're growing fast and hiring in all areas: https://www.healthiq.com/careers
Co Founder
Salt Supply Co.
June 2016 - June 2017 (1 year)
After a fatal shooting of a young man just steps from my home in Chicago, myself and my wife started Salt, the world’s first non-lethal gun. We set out to disrupt the traditional firearm market by helping parents stop a home intruder without having to risk their child’s life in case of an accident.

• Led company conception, product strategy and positioning.
• Led product and packaging design from concept, prototyping and versioning to shippable final packaged product.
• Established the Salt brand, message, tone of voice and guidelines.
• Led hiring and management of all stakeholders, team and vendors.
• Design and implementation of Salt’s e-commerce store.
• Ongoing, data-driven approach to Conversion Rate Optimization of the ecommerce funnel.
• Ongoing Search Engine Optimization through site design and content mapping.
• Without the ability to use key growth marketing channels (Google and Facebook paid ads), we launched Salt’s social influencer marketing program that has led to 51+ million film views on Facebook alone during 2016 with a budget of $15,000.
• Budget forecasting and cash flow management.
Director of Brand Marketing
Uber
September 2015 - June 2016 (9 months)
I had the great opportunity to be Uber’s first Head of Brand, leading teams in both the Brand and Growth Marketing divisions to begin telling the human story that truly makes Uber great, the story of each of our amazing drivers. We delivered these stories across every medium – Digital, TV, Print, Radio, Social, Uber.com and PR. All of this to continue accelerating consumer acquisition at the world's fastest growing company while also ensuring the lifetime value of our customers, drivers and brand.

• Worked with the strategy team to solidify global market fit and messaging.
• Developed consistent tone of voice, “look and feel”, design and photography for all marketing assets across Uber’s 579 global cities and teams.
• Built and managed a globally centralized asset library to improve brand consistency.
• Hired and managed teams across the organization’s diverse marketing divisions including Brand Marketing, Growth Marketing, Strategy, Copy Writing, Photography and Social.
• Helped led the restructure of the global marketing organization from a hyper local structure to a regional management structure. This vastly improved brand consistency, mentorship and opportunity for individual employee growth. This restructure also decreased redundant marketing spending.
• Stakeholder presentations and management.
• Led Uber’s first national TV campaign and RFP.
• Worked cross functionally with Brand, Growth, Social and PR stakeholders to pitch, sale and implement Uber’s new driver focused message.
SVP Global Creative Director of Samsung
Chicago, United States
June 2012 - September 2015 (3 years 3 months)
As a founding partner of Leo Burnett's Los Angeles office, I had the great honor of leading Global Marketing and Creative Direction for Samsung Mobile. AKA - Building global adoption of the world's first huge phone (Note) and smart watch (Gear) through globally engaging and relevant stories.

• Sourced, hired and mentored the 15-person creative team for Samsung Mobile.
• Built a player-coach creative culture driven by innovation and culturally relevant storytellers.
• Managed the creative marketing for the global launch of the Note3, Note4, Note Tablet, Gear1, Gear2, AllShare and Ecobubble.
• Achieved the highest recorded Purchase Intent Score (our key KPI) of any Samsung launch with the Note4 Campaign.
• Managed creative consistency and versioning of assets across 75 global markets.
• Created all internal and external pitch materials to ensure stakeholder buy-in of all global launches.
• Managed all global Leo Burnett and Samsung stakeholders (that is a lot of stakeholders FYI)
• Pitched and won the Marshalls account for Leo Burnett Chicago.
Group Creative Head of Coca-Cola Global
Ogilvy Paris
March 2010 - February 2012 (1 year 11 months)
As Global Creative Head of Coke Zero at Ogilvy, I helped grow global market share and cultural brand equity for Coke Zero by tapping into globally relevant social influencer networks that could co-write authentic brand stories with us.

• Pitched and won Global Coke Zero account.
• Spent months alongside key stakeholders, pitching the need for Coca-Cola to move into the growing world of social marketing in order to stay relevant among younger audiences.
• Concepted, pitched and produced all aspects of Coke Zero’s social advertising campaign which included: Social influencers, shareable social video content, web design, documentary scripting and execution, TV, print, digital ads, cross property promotion, sound design - even a music video.
• Authored the Global Coke Zero style and tone of voice guidelines along with multiple stakeholders at Coca-Cola Global.
Sr Art Director
Boulogne-Billancourt, France
March 2006 - March 2010 (4 years)
To become a great Art Director, you need to learn from great Art Directors. And I was fortunate enough to move to Paris and learn from the very best in the world, Erik Vervroegen and the amazing creatives at TBWA. Over the next four years, I worked on amazing accounts like Playstation and Absolut Vodka and was able to led my first product launch, the Nissan Juke.
Art Director
Margeotes Fertitta Powell
2005 - 2006 (1 year)
I had the great opportunity to join a startup advertising agency right out of grad school where I was allowed to jump into the deep end of the pool on day one. It was in this first year that I learned to pitch my ideas, build decks that persuaded, do campaigns on the cheap and that while there is no substitute for hard work, a great team is the only way to succeed.

Education

Master's degree Advertising

The Creative Circus, Atlanta
2003 - 2005 (2 years)

Bachelor's degree New Media

Emerson College, Boston
2001 - 2003 (2 years)

Bachelor's degree Photography

LSU
1998 - 2000 (2 years)

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