Renault - "The Safety Cake"

mortierbrigade

mortierbrigade Brussels, Belgium

9352

Title	The Safety Cake
Agency	mortierbrigade
Campaign	The Safety Cake
Advertiser	Renault x RYD
Brand	Renault
Date of First Broadcast/Publication	2019 / 8
Business Sector	Midsize Cars
Tagline	#TreatYourFriendsLikeACake
Story	The first cake that can save lives. In collaboration with Responsible Young Drivers, Renault came up with the 'Safety Cake'. A cake specially designed to confront motorists with their driving behavior. An awareness campaign to promote safer driving in an original way and to broach the subject of reckless driving in a positive manner.
Media Type	Web Film
Length	70 seconds
More Information	www.safetycake.be
Advertising Manager	Laura Gonzales Schena
Advertising Manager	Johan Chiers
Advertising Manager	Catherine Closset
Advertising Manager	Myriam Baya
Creative Director	Jens Mortier
Creative Director	Joost Berends
Creative Director	Philippe de Ceuster
Creative Team	Nicolas Mouquet
Creative Team	Geoffrey Masse
Agency Producer	Amandine Clio
Agency Producer	Anneleen Vande Voorde
Agency Producer	Tuyen Pham
Creative Strategy	Philipe Gerin
Creative Strategy	Laura De Mey
Digital Project Manager	Shaina Vanderplancke
Designer	Geoffrey Masse
Designer	usman abdul
Web Developer	Wout Leemans
Director	Michael Bombeeck
Executive Producer	Tuyen Pham
Editor	Jelle Stroo
Director of Photography (DOP)	Piet Deyaert
Sound	Raygun