Dylan De Backer
Copywriter at Leo Burnett Sydney
Amstelveen, Netherlands
TitleBoots
Agency
Campaign Boots
Advertiser McDonald's
Brand Mcdonald's
PostedJune 2006
Product Fast Food
Business Sector Restaurants & Fast Food
Tagline The Big Tasty. A men’s burgers. For men only.
Story When a woman orders a Men’s Burger at Mcdonald’s her husband seeks revenge by behaving like a woman.
Media Type Television & Cinema
Length
Market Netherlands
Copywriter
Copywriter
Art Director
Art Director
Agency Producer
Production Company
Director
Producer
Director of Photography (DOP)
Lighting Director / Lighting
Editor
Music
Sound Design Company
Music Arranger
Account Supervisor

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