|Title||Hershey's. Bitter, but good.|
|Agency||BETC São Paulo|
|Campaign||Bitter, but good.|
|Advertiser||The Hershey Company|
|Date of First Broadcast/Publication|
|Tagline||Hershey's. Bitter, but good.|
|Chief Creative Officer||Erh Ray|
|Executive Creative Director||Andrea Siqueira|
|Creative Director||Andrea Siqueira|
|Creative Director||Lucas Ribeiro|
|Creative Director||Alexandre Kazuo|
|Art Director||André Batista|
|Art Director||André Ignatiuk|
|Account Manager||Daniela Keller|
|Media Director||Carlinha Gagliardi|
|Media Director||Ariane Finavaro|
|Media Director||Marcel Santos|
|Account Planner||Agatha Kim|
|Account Planner||Murilo Oliveira|
|Account Planner||Milena Nakata|
|Account Planner||Ellen Rodrigues|
|Head of Production||Anna Luisa Ferraz|
|Production Company Producer||Renata Fabri|
|Graphic Production Director||Gilmar Souza|
|Graphic Producer||Carlos Valeriano|
|Graphic Producer||Plínio Junior|
|Graphic Producer||Márcio Brusaferro|
|Graphic Producer||Marcos Nascimento|
|Graphic Producer||Adriana Wrege|
|Graphic Producer||Sabrina Zilli|
|Advertising Manager||Marcel Sacco|
|Advertising Manager||Emerson Cação|
|Advertising Manager||Rodrigo Campos|
|Advertising Manager||Maitê de Carvalho|
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