| Title | Even More Drama-STAT |
| Brief | TV doctors want Americans to get more check-ups. But they need to inject more drama into their message. So actor Neil Patrick Harris (Doogie Howser M.D.) does what every TV doctor does: in a tense situation, he yells “STAT!” As in: “I need an IV, stat!” Or “Sponge, stat!” But when he shouts “Spaghetti, stat!” in the staff canteen, he gets a withering glance. By the way, “stat” is short for the Latin word “statim”, which means “immediately”. |
| Agency |
McCann Worldgroup
|
| Campaign |
The TV Doctors of America
|
| Advertiser |
CIGNA
|
| Brand |
CIGNA
|
| Posted | November 2017 |
| Business Sector | Hygiene & Personal Care Products
|
| Story | Last year, Cigna and The TV Doctors of America helped get a whole lot of people to go in for their annual checkup. But their mission continues. Everyone’s favorite TV doctors want even more Americans to start taking control of their health. So this year, they’re upping the ante. Because like any successful medical series, season two of The TV Doctors of America promises to have one thing: Even. More. Drama. After all, no one knows more about drama than a TV Doctor, but they also know you can avoid drama getting an annual checkup. |
| Media Type |
Television
|
| Chief Creative Officer |
Eric Silver
|
| Chief Creative Officer |
Tom Murphy
|
| Chief Creative Officer |
Sean Bryan
|
| Executive Creative Director |
Larry Platt
|
| Music Producer |
Dan Gross
|
| Director |
Grant Heslov
|
| Account Director |
Colleen Moisio
|
| Account Executive |
Mike Morettoni
|
| Copywriter |
James Santiago
|
| Copywriter |
Regina Strong
|
| Art Director |
Cheryl Thrower
|
| Art Director |
Astrid Andujar
|
| Creative Director |
Laurie Messina
|
| Creative Director |
Emmeli Österdahl
|
| Strategist |
Collin Peters
|
| Art Director |
Ferdinand Daniele
|
| Copywriter |
Tom Weingard
|
| Art Director |
Daniel Aykurt
|
| Copywriter |
Donnell Johnson
|
| Executive Producer |
Amanda Revere
|
| Music Company / Composer |
JSM / New York
|
| Chief Creative Officer |
Sung Chang
|
| Telecine Company |
Lisa Goldberg
|
| Associate Project Manager |
Connie Tejada
|
| Project Manager |
Jennifer Yuan
|
| Editorial Company Executive Producer |
Cut + Run
|
| Assistant Editor |
Beau Dickson
|
| Editing Company |
Jon Grover
|
| Director of Project Management |
Charelle Shaw
|
| Account Supervisor |
Jay Cohen
|
| Account Director |
Clifford Strashun
|
| Director of Photography (DOP) |
Phedon Papamichael
|
| Executive Producer |
Jimmy Evans
|
| SVP Account Director |
Jan Lemke
|
| Group Creative Director |
Danny Rodriguez
|
| Copywriter |
Dan Colburn
|
| Chief Production Officer |
Nathy Aviram
|
| Executive Integrated Producer |
Kathy Love
|
| Senior Producer |
Cindi Blondell
|
| Integrated Producer |
Wendy Leahy
|
| Executive Music Producer |
Eric Johnson
|
| Group Account Director |
Matthew Cunnell
|
| Group Strategy Director |
Julianna Katrancha
|
| Associate Social Director |
Lisa Goldberg
|
| Senior Art Director |
Jesse Yowell
|
| Global Account Director |
Veronica Bertran
|
| Assistant Account Executive |
Emma Langston
|