Title | HBO Voyeur |
Agency | BBDO New York |
Campaign | HBO Voyeur - Home Box Office |
Advertiser | Home Box Office, Inc. |
Brand | HBO |
Posted | April 2008 |
Product | hbovoyeur.com |
Business Sector | TV/Radio Programs & Stations |
Philosophy | HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story. |
Media Type | Case Study |
Length | |
Art Director | David Carter |
Creative Team | David Carter |
Creative Team | Brian DiLorenzo |
Creative Team | Mike Smith |
Copywriter | Mike Smith |
Copywriter | David Carter |
Copywriter | Greg Hahn |
Creative Team | Greg Hahn |
Creative Team | Bill Bruce |
Creative Team | David Lubars |
Agency Producer | Jiffy Iuen |
Agency Producer | Brian DiLorenzo |
Director | Jake Scott |
Production Company | RSA Films |
Account Executive | Rob Rawley |
Account Executive | Tara DeVeaux |
Account Executive | Juliane Sunderland |
Account Executive | Jessica Mailloux |
Producer | Fran McGivern |
Producer | David Mitchell |