Title | Melbourne. A Twist At Every Turn |
Agency | Clemenger BBDO Melbourne |
Campaign | A Twist at every Turn |
Advertiser | Visit Victoria |
Brand | Visit Victoria |
Date of First Broadcast/Publication | 2017 / 10 |
Business Sector | Destinations (Countries & Places) |
Story | Melbourne is a city with a twist at every turn. Down street art adorned laneways, along tree-lined boulevards, and behind inconspicuous doorways, you’ll find experiences to suit every taste. From culinary sensations to breathtaking gigs, world-class art, sports and shopping, there’s something for everyone. |
Philosophy | VisitVictoria has launched 'A Twist at every Turn', a new brand platform designed to attract more visitors to the city. The work, developed by Clemenger BBDO Melbourne, aims to “showcase the depth and breadth of Melbourne’s diverse cultural experiences”. It's the first major push from Visit Victoria since 2011, and show how the city can shift and change in the blink of an eye, according to the agency. From food, sports and shopping to romance, art and play - the ads roll through what's on offer in the city through different film genres. And of course, there's hipsters, street art graffiti, trams and AFL. |
Media Type | Television & Cinema |
Length | |
More Information | visitmelbourne.com/twist |
Production Company | Revolver |
Editing Company | The Butchery |
Advertising Manager | Fiona Ive |
Director | Gary Freedman |
Editor | Jack Hutchings |
Post Production | The Refinery Post Production |
Editor | Eugene Richards |
Sound | Flagstaff Studios |