|Title||Goodnight, Travel Well|
|Campaign||Some things cost more than you realise - MTV|
|Brand||MTV Exit Foundation|
|Business Sector||TV/Radio Programs & Stations|
|Tagline||Some things cost more than you realize|
|Story||Instead of creating a traditional commercial to highlight and raise awareness of the global sex trafficking problem, we created a music video with a message for popular US band, The Killers and their track 'Goodnight, Travel Well'. This creative strategy helped The MTV EXIT Foundation impact a global audience who is otherwise incredibly difficult to reach.|
|Media Type||Television & Cinema|
|Soundtrack||Goodnight, Travel Well|
|Executive Creative Director||Derrick Kim & Dejan Rasic|
|Creative Director||Derrick Kim & Dejan Rasic|
|Art Director||Derrick Kim & Dejan Rasic|
|Account Planner||Derrick Kim & Dejan Rasic|
|Executive Creative Director||Rebecca Carrasco|
|Creative Director||Rebecca Carrasco|
|Account Planner||Rebecca Carrasco|
|Agency Producer||Rene Shalala|
|Advertiser's Supervisor||Simon Goff|
|Account Supervisor||Ben Colman|
|Production Company||Anonymous Content|
|Art Director||Rebecca Carrasco|
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