Hans Ritter
Producer at Human
East Sydney, Australia
TitleGoodnight, Travel Well
Campaign Some things cost more than you realise - MTV
Advertiser MTV EXIT
Brand MTV Exit Foundation
Business Sector TV/Radio Programs & Stations
Tagline Some things cost more than you realize
Story Instead of creating a traditional commercial to highlight and raise awareness of the global sex trafficking problem, we created a music video with a message for popular US band, The Killers and their track 'Goodnight, Travel Well'. This creative strategy helped The MTV EXIT Foundation impact a global audience who is otherwise incredibly difficult to reach.
Media Type Television & Cinema
Soundtrack Goodnight, Travel Well
Executive Creative Director
Creative Director
Art Director
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Executive Creative Director
Creative Director
Account Planner
Agency Producer
Advertiser's Supervisor
Account Supervisor
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