| Title | NUTRO "Beach" |
| Agency |
BBDO San Francisco
|
| Campaign |
NUTRO "Beach" Spot
|
| Advertiser |
Mars Petcare
|
| Brand |
Nutro
|
| Posted | November 2011 |
| Business Sector | Pet Food, Pet Care Products & Services
|
| Tagline | See the real difference at nutro.com |
| Story | We see a woman with her dog on the beach. She throws a stick and before the dog catches it, the stick gets stuck in the wall of the beach. The beach is not real… Nutro invites to see what’s real in the natural dog food category. |
| Philosophy | In a world where it is getting harder and harder to tell what’s real, you can trust Nutro, the company that provides real natural dog food that makes a visible difference in your dog’s health. |
| Problem | Create a compelling brand story to demonstrate Nutro’s leadership and passion in highly competitive category. |
| Result | Nutro believes in providing pets with superior health through the power of natural nutrition. |
| Media Type |
Television
|
| Soundtrack | Original song |
| More Information | http://www.nutro.com |
| Executive Creative Director |
Mike McKay
|
| Creative Director |
Jack Harding
|
| Associate Creative Director |
Page Kishiyama
|
| Producer |
Lindsey Wood
|
| Account Director |
Raquel Cucurella
|
| Account Supervisor |
Lindsey Menasco
|
| Account Director |
Michael Bukzin
|