Samsung Galaxy Tab - "Celebrity Tantrum"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Australia

Awards

21056

Brand: Samsung Galaxy Tab
Country: Australia

Advertiser: Samsung

Title	Celebrity Tantrum
Agency	Leo Burnett Sydney
Campaign	Celebrity Tantrum
Advertiser	Samsung
Brand	Samsung Galaxy Tab
Posted	November 2016
Business Sector	Mobile Telephones & tablets
Story	The creative idea was that only The Samsung Galaxy Tab S2 has a high quality screen worthy of high quality entertainment. Therefore, if you’re not using a Samsung Tab S2, the people who create epic entertainment (directors, actors etc) will be upset that you’re watching all their hard work on an inferior screen. So in our spot, we used an actor from one of the world’s most epic productions of all time (Game of Thrones), an actor famous for only saying one word (Hodor) and got him to finally speak up against inferior screens. The spot was designed to look like a trailer for the show and used device-detecting technology so he knew what device you were watching the spot on and had a tailored tantrum at you for watching such an epic production on such an un-epic screen. It was enough to finally make Hodor speak up.
Media Type	Mobile Advertising
Length	128 seconds
Executive Creative Director	Grant McAloon
Executive Creative Director	Vince Lagana
Creative Group Head	Adrian Ely
Creative Group Head	Nigel Clark
Executive Producer	Laurent Marcus
Account Planner	Emily Taylor
Account Planner	Russell Mitchinson
Production Company	Minds Eye Production, London
Director	Peter Lydon
Director of Photography (DOP)	Nic Sadler
Production Company Producer	Max Yeoman
Production Company Producer	Jonny Kight
Editor	Suzy Davis
Post Production	Filament Post Production
Post Production	Pippa Halfnight
Special Effects / VFX	Hani AlYousif
Special Effects / VFX	Richard Nelson
Flame Artist	Hani AlYousif
Flame Artist	Jamie Crofts