Skol - "Cloth Prover"

F/Nazca Saatchi & Saatchi Publicidade Ltda.

F/Nazca Saatchi & Saatchi Publicidade Ltda. São Paulo, Brazil

Awards

10465

Brand: Skol
Country: Brazil

Advertiser: Ambev

Title	Cloth Prover
Title (original language)	Provador
Agency	F/Nazca Saatchi & Saatchi Publicidade Ltda.
Campaign	Invenções - Ambev
Advertiser	Ambev
Brand	Skol
Date of First Broadcast/Publication	2005 / 10
Product	Skol Pilsen
Business Sector	Alcoholic
Tagline	With Skol, everything´s round.
Story	In the Dressing Room ad, we see a traditional store dressing room with a rectangular curtain and another dressing room designed for someone that drinks Skol, the curtain is rounded, letting some internal parts of the room be seen.
Story (original language)	No anúncio Provador, vemos um provador tradicional com a cortina retangular, e no provador pensado por alguém que bebe Skol, ele aparece redondo, deixando à mostra algumas partes internas do provador.
Philosophy	As a consensual brand, Skol brings harmony to all situations. The agency developed a series of pieces that show how traditional things, usually boring or unattractive, could be more fun if they were invented by someone with the spirit of those who drink Skol. From that, we came up with the phrase: With Skol, everythings round, which is present in all campaign pieces.
Philosophy (original language)	"Como marca de consenso, Skol harmoniza as situações. A agência desenvolveu uma série de peças mostrando como coisas tradicionais, normalmente monótonas ou pouco atraentes, poderiam ser mais divertidas se tivessem sido inventadas com o espírito de quem bebe Skol. Daí, surgiu a frase ""Com Skol, tudo fica redondo, que assina todas as peças da campanha."
Problem	Skol is the beer that goes down round. Like it was done before, the brand suggests in its campaign slogans, aspects related to the brand behavioral and attitude values: to always have an innovative and young spirit. In other words, Skol is the brand that makes everything good for everybody.
Problem (original language)	A Skol é a cerveja que desce redondo. A exemplo do que já fez em outras ocasiões, a marca sugere em slogans de campanha, aspectos relativos aos valores de comportamento e atitude da marca: ser consenso com espírito jovem e inovador. Ou seja, desejava-se destacar que Skol deixa tudo bem para todo mundo.
Media Type	Print
Creative Director	Fábio Fernandes
Creative Director	Eduardo Lima
Editor	Eduardo Lima
Editor	André Kassu
Art Director	Marco Monteiro
Art Director	Caio Cassolli
Photographer	Marcel Valvassori
Account Director	Gal Barradas