Doctors of the World - "The beauty of the World 4"

DDB Paris

DDB Paris PARIS, France

4091

Title	The beauty of the World 4
Agency	DDB Paris
Campaign	The Beauty of the World
Advertiser	Médecins du Monde
Brand	Doctors of the World
Date of First Broadcast/Publication	2017 / 8
Business Sector	Charities, Foundations, Volunteers
Story	After a harsh year of wars, natural disasters and epidemics, Doctors of the World wanted to convey a message of hope for their annual Christmas fundraising campaign. When the campaign was launched in mid-December 2016, Aleppo, in Syria, had been under siege for over a month. Many civilians were being wounded or killed every day, sadly, making the campaign even more relevant. « The Beauty of the World » plays on an apparent paradox. On the idea that you can find some true beauty in the darkest places in the world and that it is up to everyone to help create that beauty. And many people helped: Doctors of the World surpassed their fundraising goals, raising 1.2M euros during the campaign, a 4% increase over the previous year.
Media Type	Print
Executive Creative Director	Alexander Kalchev
Copywriter	Jean-François Bouchet
Account Director	Marine Hakim
Account Manager	Camille Passot
Art Director	Emmanuel Courteau
Photographer	Yuri Kozirev
Photographer	NOOR