McDonald's - "Lil' Rendez-Vous"

DDB Paris

DDB Paris PARIS, France

3041

Title	Lil' Rendez-Vous
Agency	DDB Paris
Campaign	Lil' Problems
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2023 / 3
Business Sector	Restaurants & Fast Food
Story	In French, the word “petit” (little) is often seen as negative. “A little problem”, “a little cold”, “a little late” … “Little” is a euphemism, the announcement of something that is rarely positive. Except at McDonald’s: Little Duos, the Little Menus et Little Treats, three new menus for a tiny price. The brand and its agency DDB Paris challenged themselves to give a positive meaning to the word “petit” (little).
Media Type	Television
Length	30 seconds
Advertising Manager	Xavier Royaux
Advertising Manager	Anne LAINE
Advertising Manager	Vanessa Sales
Advertising Manager	Clémentine Teissedre Dalou
Advertising Manager	Lorna Fontybosch
Chief Creative Officer	Alexander Kalchev
Executive Creative Director	Mélanie Pennec
Artistic Director	Jenna Haugmard
Copywriter	Julien Kosowski
TV Production	Corinne Persch
TV Production	Gaëlle De Pompignan
PR Director	Anne-Marie Gibert
Production	Division
Director	Rudi Rosenberg
Producer	Charlotte Lepot
Agency supervisor	Paul Ducré
Agency supervisor	Mathieu Bliguet
Agency supervisor	Annaelle Rivoal
Agency supervisor	Coline Duprat
Strategic Planner	Cedric Ledoux
Sound Producer	Nicolas Bruneau
Music Supervision	Cédric Boit
Music Supervision	Clement Reynaud
Sound	Marine Cremer