I am Fabio Caveira, a Brazilian Art Director.
I'm a little different from other guys from Brazil. I don't like soccer, I don't know how to samba and I've never tasted feijoada. But like some brazilians, I'm crazy about advertising. So crazy that has been more than 25 years that I'm working with!
I am experienced in local and multinational agencies across markets in Brazil, Portugal, Poland, Romania, Jordan, Qatar and China, but this time I decided to try another agency format, I’m joining a tech company's in-house agency.
I guess this movement can be a game changer, nowadays some in-house agencies are becoming real powerhouses as they’re close to marketing strategists and decision teams with less layers in the whole process.