| Title | #Poefiltro - Spreading a hashtag against cancer. |
| Agency | Talent Marcel |
| Campaign | #poefiltro |
| Advertiser | Instituto Beaba |
| Brand | Instituto Beaba |
| Date of First Broadcast/Publication | 2017 / 6 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Media Type | Social Media |
| Length | |
| Global Creative Director | Bruno Bertelli |
| Chief Creative Officer | João Livi |
| Creative Director | Marcello Droopy Almeida |
| Creative Director | Rodrigo Lugato |
| Digital Strategy Director | Jean Boechat |
| Creative Team | Paulo Almeida |
| Creative Team | Marcelo Carvalho |
| Creative Team | Lucas Siqueira Cesar |
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