Son Nguyen
Managing Director at T&A Communications Vietnam
Hanoi, Vietnam
TitleLay's Crispy Subtitles (Case Film)
Agency
Campaign Lay's Crispy Subtitles
Advertiser PepsiCo Inc.
Brand Lay's
Date of First Broadcast/Publication
Business Sector Potato Chips, Crisps & Crackers
Philosophy In their newest campaign, Lays Potato Chips have released a plug in for Google Chrome that detects the sounds of crunching chips and automatically turns subtitles on for the YouTube video you are watching. The creative agency, Happiness Saigon, an FCB alliance, knew that people love to snack while they’re watching their favourite Youtubers, but when you’re crunching and munching it can be hard to hear the audio. And Lays is the crispiest chip of all. To solve this problem, and make the video watching experience better for everyone, Crispy Subtitles was the answer. The team trained an AI on 178 hours of crispy chip crunch sounds gathered from around the world, to create a one-of-a-kind plugin which is able to detect and activate subtitles from the second it hears a crunch, so viewers can snack without missing a single thing. This revolution in snacking is available for free on the Google Chrome store globally. Try it out at http://bit.ly/LaysCrispySubtitles​
Media Type Digital
Length
More Information
Head of Marketing
Marketing Manager
Executive Creative Management
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Concept
Concept
Creative Team
Creative Team
Creative Team
Copywriter
Copywriter
Copywriter
Designer
Designer
Art & Motion
Art & Motion
Motion & Editing
Motion & Editing
Motion & Editing
Head of Performance
Performance & Data Planner
Strategic Planner
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Producer
Platform Analyst
Community Outreach
Production Company
Head of Technology
Digital PM

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