| Title | Traffic |
| Agency | TBWA\NEBOKO |
| Campaign | Traffic |
| Advertiser | Honig |
| Brand | Wake up |
| Posted | December 1999 |
| Product | Breakfast Drink |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Tagline | More grain, more life. |
| Story | We see a man in his car, stuck in traffic. It is still early in the morning, so he is still a bit sleepy. He gets more and more irritated as time goes by. Until he decides he has had enough, then he starts honking. At this moment he wakes up, looks around and realizes he isn't stuck in a traffic jam, but is still parked in front of his house. The voice over says: "Obviously no time for a good breakfast!" |
| Media Type | Television |
| Length | |
| Copywriter | Poppe van Pelt |
| Art Director | Diederick Hillenius |
| Agency Producer | Monique van Smaalen |
| Director | Sven Super |
| Production Company | De Schiettent |
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