Paul Caiozzo

Paul Caiozzo

Founder/CCO at Office of Baby
New York, United States

About me

Paul is one of the most recognized and awarded creatives in the advertising industry. He's also one of the most humble, rarely debasing himself with cheap parlor tricks like hyperbolic opening sentences.

His work has been parodied on Saturday Night Live, praised by Al Gore, debated on CNN and put on display in both The Smithsonian and The Museum of Modern Art. Memorable campaigns include "Whopper Freakout" and "Help I Want to Save a Life" both featured in the Taschen book "GameChangers" about the work that has redefined advertising. Before founding Office of Baby, Paul ran Goodby Silverstein and Partners NY. Under his leadership the agency achieved 3 straight pitch wins, created one of 2015's best and most awarded campaigns, and landed a coveted spot on Creativity Magazine's "Standouts" list. Outside of advertising, a film Paul co-wrote was chosen as an official selection at numerous film festivals, including Sundance.

Paul is currently a founder and partner of Office of Baby, a newish agency. Paul is a dual citizen of Italy and the United States, Father of two boy children, husband to one wife and haver of very little me time.

Go to for more, or visit to see a website that may never not be under construction.


Founder + CCO
New York City, United States
October 2015 - Present (5 years 2 months)
Office of Baby is a very young agency. While we may be in our infancy, we're mature enough to work with companies like Etsy, Zocdoc, StreetEasy, Capsule, Zola, OfferUp, Google, Kiehl's and Comcast.

Before we were Office of Baby we were the founders of an unusual drug company called Help Remedies and the creators of some of the most awarded and successful advertising in advertising history. Things like Whopper Freakout, Emily's Oz, Tide's Talking Stain, Whopper Virgins and Help I Cut Myself and Want to Save a Life.

We'd love to tell you more about us, but don't think this is the best place to do that. We'd much rather hear your voice, see your face and connect with you in the real world. So get in touch via Linkedin, or better yet, drop by our offices. We're located in Soho, on the island of Manhattan.
smith & beta
June 2015 - Present (5 years 6 months)
I teach classes on creativity and marketing at advertising agencies and companies.
Executive Creative Director
Goodby Silverstein & Partners
New York, United States
May 2014 - November 2015 (1 year 6 months)
Took over office. Grew it from 7 to 20 people in under a year. Won three pitches. A bunch of awards. (D&AD, OneShow, ADC, Clio, Cannes, Facebook, AICP) Created the most popular and effective campaign in Comcast history. (One of Adweek's 10 best ads of 2015) Invented two unique products for the office. Built a really lovely and loving culture. Shared a troubling amount of hotel rooms with Nathan Frank. Agency named to Adage's Creativity Innovators : The Standouts.
Freelance Creative Director + Writer
October 2011 - May 2014 (2 years 7 months)
Please contact me directly for a complete list of agencies, projects, clients and assisted pitch wins.
Advertising Teacher
Pasadena, United States
January 2013 - April 2014 (1 year 3 months)
Taught advertising. Learned about feeling old. Learned that Pasadena is really, really far from the westside of Los Angeles.
SVP/Creative Director
San Francisco, United States
May 2009 - October 2011 (2 years 5 months)
There were a lot of talented people here, at both the agency and on the client side. It felt more like a wonderfully dysfunctional family than a job. We won stuff, had fun, and spent way too much time in Prague. Eat at Sansho though, when you are there.
Associate Creative Director
Crispin Porter + Bogusky, Boulder
November 2006 - May 2009 (2 years 6 months)
I helped run Burger King with some amazingly talented people. We took home the Grand Effie, won many, many awards, lowered McDonald's stock price with advertising and helped BK become client of the year. I also helped run other stuff and worked on almost everything in the building at one time or another. Best job I ever had.
Executive Creative Director
Los Angeles, United States
Creative Director
Los Angeles, United States
Art Director
Cliff Freeman & Partners
New York, United States


"Diploma", Advertising, Yes!

2002 - 2003 (1 year)

N/A, Fine Art & Film

1998 - 1999 (1 year)

BA, Fine and Studio Arts, 3.8? 3.7? I don't remember.

1995 - 1999 (4 years)

N/A, Illustration

1994 - 1995 (1 year)

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